What is a Promotional Video?

Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organization. Generally, a promo video is structured to be precise, direct and to only last for no more than ten to fifteen minutes. This usually allows a well-produced video to hold the attention of viewers long enough to make the key points necessary to generate additional interest.

A promotional video can also be utilized at a conference or exhibition with great effect. By setting up a wide screen at an exhibit booth, it is possible to use a computer with the ability to play a DVD and software to keep the device playing on a continuous loop. This creates a visual point of interest for people attending the conference or exhibition and could possibly prompt them to visit the booth and learn more about the products offered.

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